The Four Top Questions to Answer Before Launching a New Website
Launching a new website blindly or just because its something you think is a good idea is the easiest way to assure failure. Here are the top 4 questions you need to ask and answer before you even contemplate launching a new site.
- What problem is your site solving?
Here is the number one question you need to answer before you launch a new website. The fact is that over 90% of the people who perform searches in the search engines are looking for "information". They are not necessarily looking to buy something. In fact, most searches are not looking to purchase something at all. That doesn't mean that your site can't convert these searchers into buyers, but in order to address the solution (information) that they are looking for, you must know what problem they are looking to solve. That way, when you are ready to create your sales copy, you will know exactly how to identify with your reader and provide the solution to the problem they are looking for.
- Who is your target audience?
This is also a very important element contributing to the success of launching your site. You need to know "who" your target audience is. Is it women? Men? etc.
In order to create sales copy and a site that will appeal to your target market, you absolutely must know who your audience is. If you don't know, you can find out by doing some market research in places like Alexa and Google Trends. You can also do some research in Yahoo Groups, MSN Groups and finding forums and blogs that have discussions on the subject at hand.
- What is your USP?
Your USP is your Unique Selling Proposition. What makes you or your product or service different (or better) from your competitors?
If you are in a competitive market place and there are other people that sell products similar to yours (which is almost any market), it is important that you understand and communicate to your reader exactly what is it that makes your product stand out from the competitions'. What is the main selling point of your product or service?
FedEx promises to "Get it there overnight".
Domino's Pizza guarantees "30-minute delivery or it's free".
What separates you from the rest?
- What action do you want your reader to take?
One of the most important elements of launching your website is for you to know what "action" you want your visitor to take when they come to your site. It's important to know whether you want your visitors to make a purchase, sign up for your opt-in or just click on a link to something else. Once you have decided on the action you want visitors to take, then the entire sales copy and site set up must facilitate your visitors taking this action.
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