Twitter has fast become one of the most visited social media websites on the Internet, with amazing growth rates year upon year. The uptake of Twitter has been so significant that Google, Bing and Yahoo have now integrated Twitter results in their main search engine rankings.
What Is Twitter?
Twitter is an online social networking and microblogging service that enables its users to send and read text-based posts of up to 140 characters, informally known as "tweets"
Twitter is a social media platform built around interaction with others relationships building is what it’s all about. The stronger the relationships the more likely followers will buy from you in the long run. As you begin to build a large following of fans, you will develop the trust required for them to visit the website with an offer you are promoting and buy the product or service.
Real Time Search Engine
Twitter is now being used as a ´real time´ search engine, allowing users to find the most up to date information on any topic or company. Unlike search engines, which can sometimes take weeks to find new web pages and add them to their index, Twitter posts are instantly available to view by the public. This means that any good or bad news about your company can be instantly disseminated to millions of people around the world.
Who Should Use Twitter?
Any company interested in expanding their reach should be using Twitter. Not only will it provide an additional channel for communicating with your customers and prospects, but it will also keep you at the front line to defend any negative comments or feedback that can quickly propagate across the Internet and adversely impact on your brand.
Our Twitter Strategy
We have developed a strategy for companies seeking to establish a presence on Twitter but don´t know where to start, including:
- Designing a Twitter profile that reflects your brand
- Setting up Analytics to measure performance
- Establishing reputation monitoring guidelines
Contact Creator Web Design today for a free consultation.