10 Fatal Mistakes You Must Avoid When Designing Your Website
Being in the business of website design and development and Internet marketing has given us a “back stage” pass as to what’s causing so many online businesses to be unprofitable. So here is this top 10 list to make sure that you don’t end up making one of these fatal mistakes of website development:
#10 Cheap or Free Web Hosting
There’s really no such thing as free hosting, you’re going to pay the price through lack of quality or by having a bunch of ads pasted all over your website. Cheap hosting can be just as bad because you can end up stuck with technical problems you don't know how to fix and you usually get little or no support for. Investing in good webhosting is a must.
#9 Poor Looking Website Design
It doesn't matter how well structured your site is, if the graphic design is poor and unprofessional, people aren't going to stick around and they aren't going to buy from you. However, making investment in good graphic design can make the difference between whether or not you look like a fortune 500 company or like you’re running your business out of your garage. You only have 4 seconds to make an impact.
#8 No Keyword Research
Think of your keyword research like building the foundation of a house, if you start out bad, you’ll never be able to fix things without tearing your site apart and starting all over from the ground. Good keyword research is time consuming and tricky (especially for newbies), but it’s one thing that you absolutely cannot afford to go wrong with.
#7 No Attention to Search Engine Optimisation (SEO)
SEO does make a difference, and those who ignore it do so at their own peril. The problem is that SEO is confusing to many new website developers and there's a lot of false information floating around about it, so many people skip it figuring that they don’t need it. Big mistake. We build your website from the outset to give you the best chance of ranking on Page 1 of search engines.
#6 Being In A Hurry
People are in a hurry to get their website up and making money as soon as possible often skip over things like testing, good Web Design and SEO. When this happens, it takes so much longer to become profitable...if they do at all. When it comes to doing good Web Design, taking things slow will often get you profitable much faster.
#5 Poor Structure and Website Navigation
If your website is structured poorly, your visitors are going to have a hard time finding what they want and they’re just not going to stick around and work at it. Poor site structure also makes it difficult for the search engines to index your site.
#4 Poor Web Design Technology
There are hundreds of applications which can help you build websites, but there are only a handful of them which allow you to build a site which is well structured, professional looking and scalable. Choosing a good design technology in the beginning can literally make the difference between life or death for your business long-term.
#3 Poor Off Page SEO
This is one of the most common mistakes and most costly mistakes that web developers make. They’re in too much of a hurry to build back links to their site, and end up building links which cause them to look like a spam site and get them in trouble with the search engines. Make no mistake, if SEO is not performed properly, your website can be blacklisted for life.
#2 No Marketing Strategy
You can build the most beautiful, well structured and well optimised website, but if you don't have a smooth running and scalable marketing strategy, the site won’t make you enough money to keep you in business. A good marketing strategy is something you must have and we can help with some simple ways to get your website in front of your target market.
#1 Poor Copy
Some people say that content is king on the Internet, but it’s actually more important than that. Good content equals cash in your company's pocket, while poor content will crush your ability to even collect email addresses. Too many people assume that anyone (even themselves) can write good web copy simply because they know how to string a few sentences together.
But there's an ocean of difference between being able to write and being able to write something that inspires people to take action.
These are the errors that you can't afford to make if you're building a website. The good news is that all of them can be easily avoided by contacting us now for a free consultation on your Web Development Project or request a FREE QUOTE!
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